AFS is short for the American Fieldwork Society, a foreign exchange student program which sets up housing for foreign high school students studying in the United States. Every year all the exchange students meet to thank the American students for hosting.
Being a former member of AFS I wanted design some marketing collateral to encourage people to volunteer for AFS like I did. I chose to create a brochure documenting on the group events setup by the foundation in order to get exchange students better accustomed to their new environment. The images were taken from that weekend and incorporates the AFS logo, colors and font to emphasis the branding.
Taking a different direction from a traditional bifold brochure I decided to do a page brochure which broke traditional format. Instead of having folds this brochure had a snap binding in the top left corner to spin pages to the next.
