Working with Everguard Deer Repellents I took part in a marketing campaign first creating a display for an event booth at a yard convention. For this display I was required to make multiple banners and card handouts that were visually appealing as well as informative.
The main slogan of the pieces was “sees + sun + water + care + Everguard Repellents + YOU = Increased Profits.” This slogan had to be the focal point of the piece. Imagery was one of the key messaging tools of the piece so making a collage of different images and people in outdoor situations.
For the handouts I provided more information about Everguard Repellents and a brief overview of the company. For another option I chose to incorporate a infographic explaining in deeper detail the effects of not using Everguard could have on a lawn. I chose to use my own set of imagery using illustrations depicting the dangers such as wildlife and weather. I also incorporated a qr code on the back of the card in order to inform viewers of the new Everguard app that came online before the show.
